Isabella
Ilievska
I strongly believe that there is no "one size fits all” solution and that the future of Product Design is all about personalization, seamless integration and immersion.
Companies that prioritize UX and invest in technologies will have a competitive advantage. As user-centric approach becomes the norm, User Experience will be a key differentiator.
Over the years, I continuously educated myself on new tools, working methods and best practices in order to remain at the forefront of the industry and I have worked on cases for clients such as Google, Pepsi, Philips, Beiersdorf, and many more.
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In my free time, I enjoy exploring museums and galleries, playing video games, diving into epic D&D campaigns with my friends as well as beekeeping.
My Journey
2024-2025
Senior UX Designer
ZDF X Jakala
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Project based work for ZDF, Germany's second largest public broadcasting network
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Conception and design of ZDF Mediathek, the official streaming service of ZDF content​
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Conducting internal and external workshops on new features and tools
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Close exchange and agile project managment with stakeholders, developers, content managers and external service providers​ and agencies
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Successful launch in March 2025
2018 -2020
Senior Art Director
DAHAG
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Conception and design of apps for legal protection insurance companies, as well as their websites and other products in an agile, interdisciplinary team
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Development of a new corporate identity and comprehensive website relaunch
2018-2018
Art Director Digital
THOMAS SABO
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Development and design of a new sub-brand for direct sales with a corresponding app, landing pages and booking system as well as revising the learning platforfm
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Design of new website and app elements and Newsletters
2017-2018
Art Director
UDG
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Conception and design of campaigns, digital products, newsletters, websites and apps for various clients
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Creating pitch decks and as well as conducting pitches
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Design and development of AR and VR apps and games for clients in collaboration with other agencies
2016-2017
Trainee Art Direction
OMG FUSE
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Working on comprehensive campaigns and designing logos and visuals for them in addition.
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Designing assets for social media for various customers from different industries
2015-2016
Assistant Production Manager
UFA SHOW & FACTUAL
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Ensured smooth operation of production schedules, oversaw activities, coordinated with departments to streamline processes, and directed logistics to optimize workflow for televised content
2015-today
Freelance Work
VARIOUS
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Over the years, I have repeatedly been able to expand my skills through freelance assignments for various international clients such as Pepsi, Selecta, and others
2020-2024
Lead UX/UI Designer
IU GROUP
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Cross-team leadership and empowerment of UX/UI designers and art directors ​
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Conception and design of digital products, campaigns and AI-supported tools and apps across various platforms ​
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Conducting internal and external workshops on design principles such as design thinking and product discovery and tools such as Figma, Sketch and Webflow ​
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Close exchange and agile project managment with stakeholders, developers, content managers and external service providers​
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Leading design and coordinating role in company-wide rebranding and website relaunch (received German Brand Award)
2025
Lead UX/UI Designer
Career1Group
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Cross-team leadership and empowerment of UI designers and art directors ​
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Conception and design of digital products, AI-supported tools and the "Lernwelt" Learning Platform as well as "TalentHub", a newly launched recruiting platform.
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Conducting internal and external workshops on design principles such as accessibility in design and tools such as Figma
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Close exchange and agile project managment with stakeholders, developers, content managers and external service providers​
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Continuous User Research and User Testing
